Institutions- Music Channels

There are many institutions involved in exhibiting promos is the UK. Many of them are on TV. The music TV channels vary depending on their target audience and their interests. Some examples of music channels include kerrang!, Scuzz and 4Music.
Kerrang! Music channel is available on most platforms but some you have to subscribe for. As of 2005 all of its programme content is music videos, the majority of which users can text requests to the music channel for what they want to hear. The majority of the music that is played on this channel is of the genres metal and punk. Even though most of the programmes on the music channel are “request shows” many of them are half an hour programmes of just one/two artists being played throughout, mainly Green Day, Paramore and Good Charlotte.
Another music channel is 4Music. 4Music is mainly available in the UK but is available on some providers in the Republic of Ireland. The channel is available to watch 24 hours a day, but teleshopping is broadcast from 5:00 to 8:30 am. 4Music is now the home for music/celebrity orientated shows or comedies that were once shown on Channel 4. 4Music shows a mixture of music video shows and TV programmes. 4Music is now a home for music/celebrity orientated shows or comedies that were occasionally shown on its sister channel, channel 4. As this music channel is very orientated around celebs, it suggests that the music videos are mainly from the pop genre as most people that like pop also enjoy celebrity gossip.
Thirdly, The Box is another popular music channel, which is available in the UK and in Ireland. The channel mainly offers music videos, but other shows are broadcasted from 4Music. Also teleshopping is available late at night. The channel is well known for its use of showing singles and music videos, a while before their release date. As a lot of the programmes on this channel are based on chart countdowns, it suggests that this channel mainly plays current songs in the chart, which can be any genre.

From this research I think that the best channel that would exhibit my music video would be Kerrang!. I chose this channel as my single is a rock song and Kerrang! mainly play rock music. As this is the genre mainly played the stereotypical audience would be people that tend to wear dark colours and are part of the “emo” or “Goth” friendship groups. Most of the viewers of this channel are teenagers, which are also the target audience for my music video. The average daily reach of the music channel is 213 people and 0.4% of the TV viewers. The average weekly reach is 976 people which is 1.8% of the TV viewers. The average viewing time per person in a week is 1 minute.