Audience Research evaluation

After asking 11 people my questionnaire I found out some information about what people like about music that I should bear in mind when I do my final product.

From one of the questions I found out what people’s favourite genre of music was. The most popular genre was Rock. From this research I found out that most teenagers aged 17 like Rock music, so this is the target audience for my selected track and band as I mainly asked 17 year olds.

From another question I found out over half of them watched music videos. From these people I found out that mainly watch them on TV and Internet. The length of time can vary but the most popular time per week for people to watch music videos were over an hour long.

For question 7 I found out that the people I asked enjoyed a variety of music channels. The main favourite ones were 4Music, Scuzz and Kerrang! From this research I have found out that the best music channel that my music video would fit on, would be either Kerrang or scuzz and they are based around Rock music.

Later on in the questionnaire I found out that over half of the people I asked purchase music media. The most popular media they had purchased were CD’s and Downloads. The majority of people I asked spend about £0-20 per week on music products.

For question 12 I found out what most people would expect to see in a music video they were watching. The three most popular answers were the band, live performances and a narrative. From this question I have found out that I need to contain these three things in my music video so it contains what people tend to expect from a music video.

From my last two questions I found out what people expect to see on a magazine advert for an album release and also what they expect to see on an album cover.

For a magazine advert I got the following answers:

Details, reviews, logo of band, band name, effective use of colour, stylish font, release date, album artwork, few songs off album, picture of band, short description of album, ratings and price.

For the album cover I got the following answers:

Artwork, picture of band, track list, lyrics, something unusual, name of band, picture relating to album name and album name.