Ancillary task ideas

Idea 1

Magazine advert-
• Band logo
• Album Art
• Simple background
• Release date
• Record Label
• Tracks
• Album Name

Digipak-
• A large eye on the front cover with a small picture of the band in the pupil. (front cover)
• Newspaper lettering for band name (logo)
• Track list written in a circle on the back (make some up)
• Selected words in the background (wide eyed, I lied, etc)
• 4 panel digipak
• Image of the band. Little info about band- instruments and members (inside cover)
• Same image as what on CD (back inside cover)

We will use these ancillary tasks if we go with idea 2 music video

Idea 2

Magazine advert-
• Picture of the band
• Band logo
• Website
• Price
• Single Name
• Available to purchase by….

Digipak-
• Woman walking away/ waiting a bus station (showing narrative)
• Band Name
• Single Name
• 4-panel digipak
• Information about the band and single (inside front cover)
• Band at bus/train station (back cover)
• Band's logo (behind CD)

We will use these ancillary tasks if we go with idea 3 music video

Idea 3

Magazine advert-
• Album Art
• Band logo in centre top
• Words on background
• Record Label
• Tracks
• Release date
• Album name

Digipak-
• Selected words in the background (wide eyed, I lied, etc)
• Clock face with hands spelling “amy can” and “fly”
• 4-panel digipak
• Track list (back cover) clock faces to show number of track
• Pic of eye and hair (inside front cover)
• Same image as what on CD but with cropped/close-up

We will use these ancillary tasks if we go with idea 1 music video

Institutions- Music Channels

There are many institutions involved in exhibiting promos is the UK. Many of them are on TV. The music TV channels vary depending on their target audience and their interests. Some examples of music channels include kerrang!, Scuzz and 4Music.
Kerrang! Music channel is available on most platforms but some you have to subscribe for. As of 2005 all of its programme content is music videos, the majority of which users can text requests to the music channel for what they want to hear. The majority of the music that is played on this channel is of the genres metal and punk. Even though most of the programmes on the music channel are “request shows” many of them are half an hour programmes of just one/two artists being played throughout, mainly Green Day, Paramore and Good Charlotte.
Another music channel is 4Music. 4Music is mainly available in the UK but is available on some providers in the Republic of Ireland. The channel is available to watch 24 hours a day, but teleshopping is broadcast from 5:00 to 8:30 am. 4Music is now the home for music/celebrity orientated shows or comedies that were once shown on Channel 4. 4Music shows a mixture of music video shows and TV programmes. 4Music is now a home for music/celebrity orientated shows or comedies that were occasionally shown on its sister channel, channel 4. As this music channel is very orientated around celebs, it suggests that the music videos are mainly from the pop genre as most people that like pop also enjoy celebrity gossip.
Thirdly, The Box is another popular music channel, which is available in the UK and in Ireland. The channel mainly offers music videos, but other shows are broadcasted from 4Music. Also teleshopping is available late at night. The channel is well known for its use of showing singles and music videos, a while before their release date. As a lot of the programmes on this channel are based on chart countdowns, it suggests that this channel mainly plays current songs in the chart, which can be any genre.

From this research I think that the best channel that would exhibit my music video would be Kerrang!. I chose this channel as my single is a rock song and Kerrang! mainly play rock music. As this is the genre mainly played the stereotypical audience would be people that tend to wear dark colours and are part of the “emo” or “Goth” friendship groups. Most of the viewers of this channel are teenagers, which are also the target audience for my music video. The average daily reach of the music channel is 213 people and 0.4% of the TV viewers. The average weekly reach is 976 people which is 1.8% of the TV viewers. The average viewing time per person in a week is 1 minute.

Representation of Indie bands

From the four album covers I have found that are from Indie Rock bands I can see that the most popular thing to have on an album cover are pictures of the band. I can see this as all of the selected album covers apart from Glasvegas have got one or more pictures of the band. For example the future heads album cover has got the band members but there eyes have been covered with black and white diagonal stripes. The Kaiser Chiefs album cover has got all the band members at the bottom, which shows what the band are like, as they seem to be dressed in black, which is what typical rock artists tend to wear. However the magic numbers album has multiple pictures of the band, but instead of them being simple pictures they seem to be stuck onto boxes in order to make the illustration on the album cover. A second thing I can see from all the album covers apart from Glasvegas again, is that they are all simple. For example Futureheads just has the band name and the picture of the band, with a plain background, Kaiser Chiefs has the same but with the album name underneath the band name and the magic numbers has a simple back ground with the band name and pictures. These album covers have inspired me as I will probably use a picture of the band, a plain simple background and have the album name on the cover of my album.

From the two magazine adverts I have found that are from Indie Rock bands I can see many similarities between both of them. Firstly both of the magazine advertisements have used the album cover artwork as a background or image on the advert. The verve has used the album cover artwork from “love is noise” as a full background, whereas the vines have used the artwork from their album as a picture to draw the audience’s attention to the advertisement. Another similarity is that both of them show when the album is available and how it can be purchased. The verve advertisement shows that the album is out Monday, but fans can download it now if they wish, however with the vines advertisement it states clearly that both downloads and CDs are available to purchase now. Thirdly both advertisements show the album name and the band name. Both of the advertisements have showed the band name in the logo that they use and is recognised by the fans. Another similarity between the two is that both the advertisements show what is on each of the CDs. The vines clearly shows certain tracks that are on the CD that fans will recognise and may enjoy, whereas the verve’s advertisement shows the things available on CD but it is small print, so it’s not very easy to spot. The final similarity between the two advertisements is that both of them show the logo for the recording company that has published the CDs. The only notable difference between the two advertisements is that the verve advertisement shows a website at the very bottom, so if people are interested in the band they can find out more, by visiting the page mentioned. These two magazine adverts have inspired me as I will probably use the album cover artwork on the magazine advert and also use a font that stands out to show the band name, the album name, certain tracks off the album and when it is available to purchase. I will probably put the recording company at the very bottom of the advertisement as well.

From my research on Indie bands I have found out many representations of Indie bands. I have found out that most Indie bands are mainly men aged between 18 and 30. They are also white British or American. Most of the band members tend to wear stereotypical “emo” clothing, such as skinny jeans, checked shirts with ties, converse/vans shoes and plain dark hoodies.

3 music video Ideas

Idea 1

• Film a couple arguing in mute. Introduces narrative. Arguing becuase he's cheated.
• Woman walks past man, eyes him up, ex sees it happening (she’s found someone new)
• Mum and boy talking (cold outside)
• Band playing in woods with pictures hanging during chorus
• Sun/clock (time passing by)
• Boy wakes up, sees picture of the two togther, he tries and wins her back. Using flowers?
• Band until End

Possible Locations

• Room in a house for argument
• When the people walk by- Street in a busy town/city e.g. Peterborough
• Band- A plain room (quite dark)

Inspiration

• Kelly Clarkson- Becuase of You
• Jordin Sparks- Tattoo
• Taylor Swift- Mine
• Dido- White Flag
  

Idea 2

• Close up of eye (wide eyed)
• Zoom into band in eye
• Light turns on gradually (as music builds up)
• Zoom out quickly of eye showing narrative
• He looks out of window at her meeting someone else. (she’s found someone new)
• Band playing with words in background
• Clock in eye going round
• Him leaving flowers on doorstep, rings bell, walks away. She reads message. Flashbacks of the two together.
  

Possible Locations

• Band- Dark room with main words written over the walls
• When text is recieved- Can be shot anywhere providing normal location
• Walk past two people- Busy street
• Saturday night- Typical place where teenagers go for a night out

Inspiration

• Your love is a lie- Simple Plan
• Matters at All- Kids in Glass Houses
• Paramore- Misery Business

Idea 3

• Shows woman leaving
• Band + narrative at same time- woman walks up street looking at different boys
• Band playing- different angles- CU of insruments and singer as same time. 2 screens
• Sun moving behind ticking clock
• Talking with signs through windows, he holds up signs saying “I’m sorry :(, i love you ” but she’s already gone.
• Band for last few lines of song
• For the idea we will use multi-screen view, like on “Hey, There Delilah” by Plain White T’s.

Possible Locations

• Woman leaving- Train/Bus station
• Woman walking away- Busy street
• Band- Plain darkish room (typical indie genre band location)
• Argument- A normal location, quite private

Inspiration

• Hey There Delilah- Plain White T's
• Taylor Swift- You belong with me
  

Audience Research evaluation

After asking 11 people my questionnaire I found out some information about what people like about music that I should bear in mind when I do my final product.

From one of the questions I found out what people’s favourite genre of music was. The most popular genre was Rock. From this research I found out that most teenagers aged 17 like Rock music, so this is the target audience for my selected track and band as I mainly asked 17 year olds.

From another question I found out over half of them watched music videos. From these people I found out that mainly watch them on TV and Internet. The length of time can vary but the most popular time per week for people to watch music videos were over an hour long.

For question 7 I found out that the people I asked enjoyed a variety of music channels. The main favourite ones were 4Music, Scuzz and Kerrang! From this research I have found out that the best music channel that my music video would fit on, would be either Kerrang or scuzz and they are based around Rock music.

Later on in the questionnaire I found out that over half of the people I asked purchase music media. The most popular media they had purchased were CD’s and Downloads. The majority of people I asked spend about £0-20 per week on music products.

For question 12 I found out what most people would expect to see in a music video they were watching. The three most popular answers were the band, live performances and a narrative. From this question I have found out that I need to contain these three things in my music video so it contains what people tend to expect from a music video.

From my last two questions I found out what people expect to see on a magazine advert for an album release and also what they expect to see on an album cover.

For a magazine advert I got the following answers:

Details, reviews, logo of band, band name, effective use of colour, stylish font, release date, album artwork, few songs off album, picture of band, short description of album, ratings and price.

For the album cover I got the following answers:

Artwork, picture of band, track list, lyrics, something unusual, name of band, picture relating to album name and album name.

Mood Board

I have selected certain screenshots and pictures for my mood board for many different reasons. The first picture in the left hand corner is a picture of the band with their logo beneath. I decide to put this onto my mood board as it shows what the band look like. The picture in the top right corner is a screenshot of a shot from the music video of “matters at all” by Kids in Glass Houses. I chose to put this on my mood board as the shot shows a woman seeing the man she loves with another woman, which is what the narrative of my chosen track is about, however the opposite gender is involved. The Centre right picture is a screen shot from the music video “baby’s its cold outside”. I chose to use this picture as in my track the lyrics “it’s cold outside” is used a lot throughout, so the two songs could have the same meaning behind the lyrics. The picture in the bottom right corner is a clock with the hands moving fast. I chose to use this picture as for my music video I may use a shot of a clock moving fast to signify time moving on as a lyric in the track suggests this idea. The centre picture on the bottom row is a screenshot of “Hey, There Delilah” by Plain White T’s. I decided to use this shot as it shows the narrative and the band at the same time, which has given m inspiration for something I may do for my music video. The picture in the bottom left corner is of a screenshot from “Misery Business” by Paramore. I decided t add this picture as I like the use of having words written on the wall behind the band, which has inspired me to perhaps do the same with my music video. The final picture is an album cover from the band Kids in Glass Houses. I chose this picture as it gives an example of an album cover from the Indie genre band. From this album cover I can see it is very simple and very little information on it, which may inspire me to do the same thing for my album cover.

Lyric and music Analysis

Timings of songs